About Joni Oinonen

 

Who is Joni Oinonen?

Joni Oinonen is an SEO professional from Finland, recognized for creating custom SEO strategies that drive growth for online businesses. With over a decade of experience, he has worked across competitive sectors such as finance and iGaming, helping companies like Cashmagnet Ltd, Mediainvesting OU, and Saldo Bank enhance their online visibility and achieve sustainable growth. Joni’s approach focuses on data-driven SEO tactics and strategic content optimization, making him a recognized figure in the SEO industry.

About Joni Oinonen

  • SEO professional since 2015
  • 36 years old
  • Born in Helsinki, Finland
  • SEO consultant for businesses including Cashmagnet Ltd, Mediainvesting OU, and Saldo Bank.

  • SEO entrepreneur with a portfolio of over 20 recognizable affiliate websites

     

Known for:

  • SEO content strategy and scalable content process (10+ years of experience)
  • SEO process design
  • Project management
  • Affiliate marketing (built 20+ affiliate websites)
  • Link building and authority building

Publications and media

  • Founder and SEO consultant – Ranktasticseo.com
  • Joni Oinonen named CashMagnet’s new chief marketing officer – iGamingfuture.com
  • Mediainvesting COO Joni Oinonen talks about turning the challenges into opportunities – Mynewsdesk.com
  • “Our objective has always been to prioritize the clarity and convenience our users demand.” Timesofmalta.com

10+ years of driving business growth in finance & iGaming, and beyond

With over a decade of experience, I specialize in SEO strategies that go beyond the basics. From finance to iGaming, I’ve worked with businesses in high-stakes industries, both as an in-house SEO expert and an SEO consultant. I’ve also developed a portfolio of successful affiliate sites, allowing me to constantly refine advanced strategies and stay ahead of industry trends.

My approach is all about customization—understanding each client’s unique needs to build strategies that deliver sustainable, long-term growth. If you’re looking for impactful SEO that adapts to your business, let’s connect and see how we can elevate your online presence.

 

My Skills

I believe that learning never stops, especially in the ever-evolving world of SEO. I’m constantly testing new strategies and educating myself on the latest trends and technologies to stay ahead and deliver impactful results efficiently.

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SEO CONTENT STRATEGY
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PROCESS DESIGN
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LINK BUILDING
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PROJECT MANAGEMENT
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WEBSITE AUTHORITY BUILDING

Recent Experience

2020 ->

RANKTASTIC MEDIA OU

FOUNDER

Since 2020, as an SEO entrepreneur, I’ve helped finance and iGaming clients grow their online presence with tailored strategies focused on link building, audience-driven content, and entity authority, driving sustainable growth in competitive markets.

2023 ->

MEDIAINVESTING OU

Head of SEO & COO

Responsible for overseeing daily operations and leading the SEO strategy for the company’s SEO portfolio. Focused on building sustainable growth, increasing traffic, and driving long-term revenue in competitive markets.

2022-23

CASHMAGNET LTD

Head of SEO & CMO

I led a team of digital marketing and SEO professionals, developing and executing comprehensive SEO and marketing strategies across the organization. My role focused on driving growth, enhancing performance, and aligning marketing initiatives with business objectives to deliver measurable results on SEO.

2017-2020

SALDO BANK

SEO MANAGER

Responsible for developing and leading the company’s first SEO strategy, transforming SEO into a key sales channel. Focused on building sustainable growth, driving organic traffic, and establishing SEO as a core revenue source in the highly competitive finance market.

2015-2017

GLOBAL GAMING GROUP

SEO CONTENT MANAGER

Responsible for overseeing content strategy and SEO for a major online casino operator in Europe. Focused on developing optimized content tailored to the casino industry, enhancing search rankings, and driving organic traffic. Trained and managed a team of freelancers to ensure high-quality, SEO-driven content that aligned with the company’s goals in the competitive casino SEO space.